Well, thanks both to the fact that these cheaper solutions exist, and that Apple is planning to launch its own official streaming service in the near-future, it looks like a more compact solution is en route, and one that's inevitably going to cost a lot less than the Apple TV. The problem for Apple with those devices is that they're inexpensive, and with a starting price tag of $149 for its Apple TV, that requires some serious commitment from those who pick one up. Google has Chromecast, and then there's of course Amazon's Fire TV and also Roku. It's not difficult to find a streaming device that does the job you need it to for a reasonable price. ![]() But as rumor has it, the company is going to begin taking things much more seriously over the next year. ![]() Apple has of course been involved in streaming for a while, thanks both to its iTunes store and also its standalone Apple TV device. ![]() The streaming market is booming, and everyone and their dog wants in on the action.
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